Losing feels worse than winning feels good

Vin Sculley quote. This plagues me but this is truly just evolution.

"From a survival standpoint, doing the wrong thing even once can kill you or render you unable to reproduce. On the other hand, performing merely adequately is enough to continue your line with moderate success - but those who do strive to win do tend to have slightly better reproductive success, so we do have some reward mechanisms built in to encourage us to want to succeed and win."

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